Hi there,

Welcome to photosharing week!! My favourite kind of week. This week I will be focusing on instagram as I’m not too familiar with Pinterest.

A picture is worth 1000 words and with the 60 million photos that are uploaded every day to instagram the need for words is becoming smaller.

Instagram is a great tool and even though I was late to adopt the trend I am glad that I have. Personally I follow my friends and celebrities who happen to be in current news. I find that many celebrities not only give you an insight into their lives, but they also use it as a marketing tool for themselves. For example: the Kardashian-West wedding. We were given previews throughout the week of what was happening in their lives but the day of the wedding it was a lot of smaller and paparazzi accounts blowing up with photos of wedding guests and eventually the first wedding kiss.

Instagram is easy and quick. You can tag photos to make sure people see your post and get likes on it. There are many competitions and PR campaigns run on the photosharing platform, many of which you have to like and repost and tag the company in the photo. This shares the photo further and further and makes the business name aware to new groups of people everyday. I find that many of my friends regularly enter into competitions on instagram where this reposting occurs. One that reoccurs often is the princesspollyboutique instagram competitions, where you can win clothing to a certain value. However I have noticed that princesspollyboutique also regularly posts their clothes to have a type of ‘catalogue’ and they also post discount codes to use on their website. I think it is effective for their business as they are targeting young girls who generally have access to instagram and by using this platform they are regularly reminding customers that they have clothing for sale. 

Kevin Allen wrote this article on the use of instagram for crisis communication, with the main principles being that instagram is quick, gets to the interest party and most of all tells a quick story.

Til next week,

Georgina.

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Hello there,

This week we will be talking that pesky microblogging platform of Twitter.

140 characters; it’s not many, but that’s what microblogging is all about.

Personally, on twitter I’m more inclined to follow and retweet rather than write my own tweets. However I am getting better at writing my own tweets.

Currently on twitter, I have 44 followers! But seriously follow me @Georginabayly1.

I use twitter as my go-to news site. I follow all different news companies and this allows me to get a wide range of stories from breaking news, to live blogs and fashion news. For example, I follow 7 & 9 News, Newcastle Herald and Cosmopolitan.  Not only the companies but also specific journalists, which then gives me contact with people in the industry in which I will be working in. I think it is a great tool to contact people who you wouldn’t normally be able to have a conversation with, plus as a journalist I can easily contact sources from all over the world.

I think twitter is a good platform for news, as news is always changing and it’s easy to follow developments through the twitter feed. It’s also quick as I get the essential facts in 140 characters or less. And of course it also has the function to link back to longer stories.

During the week I found this article by Brian R. Fitzgerald which states that people are using Facebook for news more than twitter, which went against how I thought twitter and Facebook were used.

Til next week,

Georgina.

Hello there,

Welcome to YouTube week, where I’ll be bringing you my favourite vlogs and some PR uses for YouTube.

As you saw in Blogging week, I enjoy a good vlogs for a bit of a laugh in particular Jenna Marbles and Daily Grace. There are plenty more out there, if you need help with how to do something for example hair and makeup, YouTube would be my go to site.

In terms of PR I think YouTube is a good tactic to engage the public, as it is more human than a Facebook page or a tweet. Being online and social is a gateway to finding new customers due to the ease of access. Plus young people are often online, and this could bring a new (or targeted) approach to YouTube.

You have control of what is published and it is quite a simple process to make a video. It can be done right at your computer or with your smartphone.

Your video has the chance to become viral, especially if you are launching a cool campaign. A video can be easily spread through other facets of social media too.

You are opening your business up to a new public as well, the online market. And you are easily able to see if your video is being watched.

Having a human face attached to a video plus making it fun and easy to watch, people will be more interested and then possibly spread your video further than just YouTube.

I found that Jamie Carracher wrote an interesting piece on using YouTube in a PR campaign and Chris Sturk wrote a very handy list for using YouTube for PR.

Till next week,

Georgina.

Hey there,

This week we are talking about our favourite procrastination device, our crutch and our social savior. Welcome to Facebook week.

Personally, I know I am addicted to Facebook. It’s on all my devices, all of the time. I love knowing what people are doing and when. But I have found more and more pages I have liked are bombarding me with content. Most of these pages are business pages, where I have liked it as I enjoy buying or using their products or more frequently, in my case, because I read their magazine.

Utilising Facebook as business decision is a good PR tactic. Businesses can be involved on Facebook for basically free. However, it can be easily modified to cheaply promote posts to specific target customers. More and more people are logging on to Facebook so it’s quickly becoming a marketing tool for business.

Why should you do it?

  • It’s basically free advertising.
  • You can start a relationship with your target markets.
  • It’s quick and easy to get feedback on how many people are viewing your page.
  • It’s not hard to set up!

A business Facebook page is a great idea for the business-person lacking internet coding skills and it doesn’t require a great deal of time to run.

Businesses should use Facebook to engage with their customers and to promote themselves. It’s an easy and quick way to make an online presence with minimal fuss. As an online PR tactic it is one of the easiest to arrange and manage as it requires minimal internet skills and costs.

Alejandro Russo sums up the top 5 tips for thriving on Facebook here.

Til next week,

Georgina.

Hello there and welcome to my first proper blog posting.

This week I’ll be blogging about blogging, yes that’s right a whole post dedicated to the form it is written in.

Now, from a bloggers perspective I can’t say I know that much about blogging. I have friends who have shown me tumblr and I’ve used blogger before, but wordpress is new to me. So far I’m impressed, easy to set up and an easy posting system. However I do think blogger’s page manipulation is a bit easier and tumblr pages just look prettier, but that just comes down who is reblogging what, which I haven’t seen much of on wordpress blogs.

I like to think blogs are short and sweet and don’t get too content heavy, but I’m assuming there are some people who like long form blogs. That’s not me. Short, sweet and mildly assuming so that I can procrastinate my uni work what I look for in a blog.

Blogs that I frequent include:

Jenna Marbleshttp://jennamarblesblog.com

#whatshouldwecallmehttp://whatshouldwecallme.tumblr.com

Daily Gracehttps://www.youtube.com/user/dailygrace

And a more serious in nature, yet still short and sweet:

Humans of New Yorkhttp://www.humansofnewyork.com

I also visit http://www.buzzfeed.com on a daily basis and I follow fashion magazines  (Elle, Cosmo, Harpers) on twitter and Facebook, which links me back to their main webpages, which I suppose could be called blogs.

Blogging to me seems to be growing in terms of the way people are using it, e.g.) people are now using blogs as their portable resume. But I think most people would use blogs as an online diary of their life and adventures and I’m sure people just use them as an artistic outlet. Pictures, text, video, audio; you can really show the world any side of you in a blog.

Till next week,

Georgina.