Hi there,

This week we will be talking about social media management and policies.

So, social media management and policies… Why are they important?
They are important as your website and your social media can now be viewed and shared around the world within seconds. So you don’t want to have a mistake or defamation issue spread in a split second, s this could ruin your businesses reputation.

You’ve seen them, the politician tweets that really shouldn’t have been tweeted, the employee ranting about the boss, the employee getting caught out when they aren’t actually sick and those rogue hash-tagged tweets from an intern on the Red Cross account. This is why you need a management team and a policy for your workplace.

I don’t believe that workplaces or businesses should ban Facebook, but I do believe they need to have a policy to cover what their employees can post whilst they are at work. Not only this, but to cover defamation and cyber bullying.

Social media management for businesses should be a team effort. All content should be checked regularly as now people can post back to companies and companies can get into trouble for these comments as well. It also makes good business sense not to keep the customers waiting.

Policies and management of social media are essential as these tools are now a part and an extension of the businesses reputation, which needs to be monitored and correct.

The best article I found on this was written by Iyla Pozin and it talks about the problems and benefits of allowing social media in the workplace.

Til next week,
Georgina.

Hey There,

And early blog this week because I’m away on Monday.

This week we will be talking about Google+ and Linked In.

Now I will be focusing on Linked in as I’m not quite sure how Google+ works. However, I did find this article by Blaise Lucey about why PR should take on board the use of Google+.

Linked In was a pretty foreign concept to me until I started uni and everyone keep asking about my profile. It took a while to get all the information onto the profile, but it’s definitely worth it. I can now connect with people in the industry, lecturers and peers. And it’s much easier to update than a resume.

The best thing about Linked In is that you can look up professionals in your field, or others and contact them in a more professional way rather than through Facebook. Linked In profiles often have contact details which gives another way to get in touch with people. I know personally I find it a good tool in getting to know someone’s work history and skills they may have which I can then base a conversation on.

I liked this article on PR in your Pajamas about how to use Linked In in a PR sense.

Til next week,
Georgina.

Hello there,

This week we will be talking that pesky microblogging platform of Twitter.

140 characters; it’s not many, but that’s what microblogging is all about.

Personally, on twitter I’m more inclined to follow and retweet rather than write my own tweets. However I am getting better at writing my own tweets.

Currently on twitter, I have 44 followers! But seriously follow me @Georginabayly1.

I use twitter as my go-to news site. I follow all different news companies and this allows me to get a wide range of stories from breaking news, to live blogs and fashion news. For example, I follow 7 & 9 News, Newcastle Herald and Cosmopolitan.  Not only the companies but also specific journalists, which then gives me contact with people in the industry in which I will be working in. I think it is a great tool to contact people who you wouldn’t normally be able to have a conversation with, plus as a journalist I can easily contact sources from all over the world.

I think twitter is a good platform for news, as news is always changing and it’s easy to follow developments through the twitter feed. It’s also quick as I get the essential facts in 140 characters or less. And of course it also has the function to link back to longer stories.

During the week I found this article by Brian R. Fitzgerald which states that people are using Facebook for news more than twitter, which went against how I thought twitter and Facebook were used.

Til next week,

Georgina.

Hello there,

Welcome to YouTube week, where I’ll be bringing you my favourite vlogs and some PR uses for YouTube.

As you saw in Blogging week, I enjoy a good vlogs for a bit of a laugh in particular Jenna Marbles and Daily Grace. There are plenty more out there, if you need help with how to do something for example hair and makeup, YouTube would be my go to site.

In terms of PR I think YouTube is a good tactic to engage the public, as it is more human than a Facebook page or a tweet. Being online and social is a gateway to finding new customers due to the ease of access. Plus young people are often online, and this could bring a new (or targeted) approach to YouTube.

You have control of what is published and it is quite a simple process to make a video. It can be done right at your computer or with your smartphone.

Your video has the chance to become viral, especially if you are launching a cool campaign. A video can be easily spread through other facets of social media too.

You are opening your business up to a new public as well, the online market. And you are easily able to see if your video is being watched.

Having a human face attached to a video plus making it fun and easy to watch, people will be more interested and then possibly spread your video further than just YouTube.

I found that Jamie Carracher wrote an interesting piece on using YouTube in a PR campaign and Chris Sturk wrote a very handy list for using YouTube for PR.

Till next week,

Georgina.

Hey there,

This week we are talking about our favourite procrastination device, our crutch and our social savior. Welcome to Facebook week.

Personally, I know I am addicted to Facebook. It’s on all my devices, all of the time. I love knowing what people are doing and when. But I have found more and more pages I have liked are bombarding me with content. Most of these pages are business pages, where I have liked it as I enjoy buying or using their products or more frequently, in my case, because I read their magazine.

Utilising Facebook as business decision is a good PR tactic. Businesses can be involved on Facebook for basically free. However, it can be easily modified to cheaply promote posts to specific target customers. More and more people are logging on to Facebook so it’s quickly becoming a marketing tool for business.

Why should you do it?

  • It’s basically free advertising.
  • You can start a relationship with your target markets.
  • It’s quick and easy to get feedback on how many people are viewing your page.
  • It’s not hard to set up!

A business Facebook page is a great idea for the business-person lacking internet coding skills and it doesn’t require a great deal of time to run.

Businesses should use Facebook to engage with their customers and to promote themselves. It’s an easy and quick way to make an online presence with minimal fuss. As an online PR tactic it is one of the easiest to arrange and manage as it requires minimal internet skills and costs.

Alejandro Russo sums up the top 5 tips for thriving on Facebook here.

Til next week,

Georgina.

Hello there,

This week I’ll be talking about the mysterious land of the wiki.

“I don’t want anyone to use Wikipedia,” the teacher would say.

“Wikipedia is not a reliable source,” they would warn.

“If anyone references Wikipedia I will fail them,” they would even threaten.

Wikipedia is easy to read, easy to understand and very easy to copy and paste.  But we all know we shouldn’t. We’ve all heard the warnings, yet our first point of reference is Wikipedia. I think the main use of Wikipedia is to get your head around a subject. Most Wikipedia pages have the bear minimum you need to know to get your answer and to understand the basics of a subject.

My major issue with Wikipedia is that I have no idea who has written this info, so how do I know if I am actually receiving the right info? Personally, I always cross reference with other webpages. I don’t think I’ve ever actually been given the wrong info, so I’m not sure what all the fuss is about…

Now for the other wikis of the Internet, I feel like you use these to help yourself out, mostly when you can’t figure out how to get that song onto your ipod, or install that software or even how to put that hinge back on… but the answers to your homework questions might be out there, you never know!

I like wikis because the chance of someone else having the same problem as you, is fairly high. Nowadays, you can just type your problem in and surely someone out there will have your solution. I like to think of it as co-learning, because one day I might be able to answer someone else’s problem. But until then I will be relying on others to help me out.

The most useful wikis that I have come across are:

http://www.answers.com

http://www.wikihow.com/Main-Page

http://www.apple.com/au/support/

Want more wiki info? This article https://net.educause.edu/ir/library/pdf/eli7004.pdf summed wikis up fairly well I thought, so check it out.

Til next week,

Georgina.

Hello there and welcome to my first proper blog posting.

This week I’ll be blogging about blogging, yes that’s right a whole post dedicated to the form it is written in.

Now, from a bloggers perspective I can’t say I know that much about blogging. I have friends who have shown me tumblr and I’ve used blogger before, but wordpress is new to me. So far I’m impressed, easy to set up and an easy posting system. However I do think blogger’s page manipulation is a bit easier and tumblr pages just look prettier, but that just comes down who is reblogging what, which I haven’t seen much of on wordpress blogs.

I like to think blogs are short and sweet and don’t get too content heavy, but I’m assuming there are some people who like long form blogs. That’s not me. Short, sweet and mildly assuming so that I can procrastinate my uni work what I look for in a blog.

Blogs that I frequent include:

Jenna Marbleshttp://jennamarblesblog.com

#whatshouldwecallmehttp://whatshouldwecallme.tumblr.com

Daily Gracehttps://www.youtube.com/user/dailygrace

And a more serious in nature, yet still short and sweet:

Humans of New Yorkhttp://www.humansofnewyork.com

I also visit http://www.buzzfeed.com on a daily basis and I follow fashion magazines  (Elle, Cosmo, Harpers) on twitter and Facebook, which links me back to their main webpages, which I suppose could be called blogs.

Blogging to me seems to be growing in terms of the way people are using it, e.g.) people are now using blogs as their portable resume. But I think most people would use blogs as an online diary of their life and adventures and I’m sure people just use them as an artistic outlet. Pictures, text, video, audio; you can really show the world any side of you in a blog.

Till next week,

Georgina.