Hey there,

This week we are talking about our favourite procrastination device, our crutch and our social savior. Welcome to Facebook week.

Personally, I know I am addicted to Facebook. It’s on all my devices, all of the time. I love knowing what people are doing and when. But I have found more and more pages I have liked are bombarding me with content. Most of these pages are business pages, where I have liked it as I enjoy buying or using their products or more frequently, in my case, because I read their magazine.

Utilising Facebook as business decision is a good PR tactic. Businesses can be involved on Facebook for basically free. However, it can be easily modified to cheaply promote posts to specific target customers. More and more people are logging on to Facebook so it’s quickly becoming a marketing tool for business.

Why should you do it?

  • It’s basically free advertising.
  • You can start a relationship with your target markets.
  • It’s quick and easy to get feedback on how many people are viewing your page.
  • It’s not hard to set up!

A business Facebook page is a great idea for the business-person lacking internet coding skills and it doesn’t require a great deal of time to run.

Businesses should use Facebook to engage with their customers and to promote themselves. It’s an easy and quick way to make an online presence with minimal fuss. As an online PR tactic it is one of the easiest to arrange and manage as it requires minimal internet skills and costs.

Alejandro Russo sums up the top 5 tips for thriving on Facebook here.

Til next week,

Georgina.

Hello there,

This week I’ll be talking about the mysterious land of the wiki.

“I don’t want anyone to use Wikipedia,” the teacher would say.

“Wikipedia is not a reliable source,” they would warn.

“If anyone references Wikipedia I will fail them,” they would even threaten.

Wikipedia is easy to read, easy to understand and very easy to copy and paste.  But we all know we shouldn’t. We’ve all heard the warnings, yet our first point of reference is Wikipedia. I think the main use of Wikipedia is to get your head around a subject. Most Wikipedia pages have the bear minimum you need to know to get your answer and to understand the basics of a subject.

My major issue with Wikipedia is that I have no idea who has written this info, so how do I know if I am actually receiving the right info? Personally, I always cross reference with other webpages. I don’t think I’ve ever actually been given the wrong info, so I’m not sure what all the fuss is about…

Now for the other wikis of the Internet, I feel like you use these to help yourself out, mostly when you can’t figure out how to get that song onto your ipod, or install that software or even how to put that hinge back on… but the answers to your homework questions might be out there, you never know!

I like wikis because the chance of someone else having the same problem as you, is fairly high. Nowadays, you can just type your problem in and surely someone out there will have your solution. I like to think of it as co-learning, because one day I might be able to answer someone else’s problem. But until then I will be relying on others to help me out.

The most useful wikis that I have come across are:

http://www.answers.com

http://www.wikihow.com/Main-Page

http://www.apple.com/au/support/

Want more wiki info? This article https://net.educause.edu/ir/library/pdf/eli7004.pdf summed wikis up fairly well I thought, so check it out.

Til next week,

Georgina.

Hello there and welcome to my first proper blog posting.

This week I’ll be blogging about blogging, yes that’s right a whole post dedicated to the form it is written in.

Now, from a bloggers perspective I can’t say I know that much about blogging. I have friends who have shown me tumblr and I’ve used blogger before, but wordpress is new to me. So far I’m impressed, easy to set up and an easy posting system. However I do think blogger’s page manipulation is a bit easier and tumblr pages just look prettier, but that just comes down who is reblogging what, which I haven’t seen much of on wordpress blogs.

I like to think blogs are short and sweet and don’t get too content heavy, but I’m assuming there are some people who like long form blogs. That’s not me. Short, sweet and mildly assuming so that I can procrastinate my uni work what I look for in a blog.

Blogs that I frequent include:

Jenna Marbleshttp://jennamarblesblog.com

#whatshouldwecallmehttp://whatshouldwecallme.tumblr.com

Daily Gracehttps://www.youtube.com/user/dailygrace

And a more serious in nature, yet still short and sweet:

Humans of New Yorkhttp://www.humansofnewyork.com

I also visit http://www.buzzfeed.com on a daily basis and I follow fashion magazines  (Elle, Cosmo, Harpers) on twitter and Facebook, which links me back to their main webpages, which I suppose could be called blogs.

Blogging to me seems to be growing in terms of the way people are using it, e.g.) people are now using blogs as their portable resume. But I think most people would use blogs as an online diary of their life and adventures and I’m sure people just use them as an artistic outlet. Pictures, text, video, audio; you can really show the world any side of you in a blog.

Till next week,

Georgina.